The evolution of video businesses and use of data to drive growth through increased customer engagement

There is massive value on data and a vast amount of data available for media companies to make good use of it and positively impact their business goals. That is out of the question. But how can these companies extract the full potential of data? Do they need to react and act upon all sorts of data equally? What is the key to investing wisely in data and analytics technology without exceeding the companies’ real needs?

Top industry experts from UKTV, RTVE, MPP Global, Accedo.tv, JUMP – Data-Driven Video, and Kaltura answer these and many more questions on this fruitful panel. Join the discussion and learn how video businesses can best act on data and bring all their value to crucial decision-makers.