Selecting a Video Player in Today’s Digital World

This white paper offers a unique way of looking at your online video strategy. This strategy is usually comprised of many parts: content, branding, monetization, user engagement, social capabilities, and more.

In this paper, we take a look at all these strategic elements through the lens of the video player experience. While it may seem obvious, presenting a powerful video player that is both feature-rich and quick to load and respond on any screen is the key to success, and yet in many cases, overlooked when deploying online video.