Did you know that 62% of viewers prefer to watch their content on TV? 3X more than on a mobile device!
Or that 67% of viewers rated social media as their top source for learning about new content to watch?
Curious to learn which additional data points we found?
In a nutshell, we are in the post-streaming wars era, and guess what, there’s no “winner takes it all”.
The survey results provide a snapshot of global viewers’ streaming behavior, but not just that – this report provides a glimpse into what today’s viewers feel, think and want from their TV service.
Download the report to learn more.