Storytelling and Guided Experience at Aon Hewitt

Discover how the Aon Hewitt team used interactive video, together with a holistic journey mapping (or experience mapping) approach, to better communicate complex information in ways that are more effective and engaging for individuals. This case study from the eLearning Guild introduces the Aon Hewitt Guided Experience and its overall goal to create engagement, overcome information overload, and help everyone better understand today’s complex health care information. Aon Hewitt’s Guided Experience is an interactive user-controlled experience around a subject of interest. Users are introduced to a topic and, from there, are able to click through a list of video sub-topics to find out more information about their specific questions.

Read the case study.