Hot on Netflix’s heels within just a year of launch – Play Suisse from SRG SSR

Not every direct-to-consumer streaming service can boast it became the second most-watched service in its country, only behind the all-time greatest Netflix. But that is the real story of SRG SSR’s streaming service, Play Suisse. Curious to learn how the Swiss public broadcaster achieved it? Watch the video to learn how SRG SSR built up a world-class Cloud TV service on par with global streaming giants to expand the online reach of its content beyond its broadcasting audience.