Video Killed The Couch Potatoes – Introducing attracTV

This guest post is authored by Tzahi Sofer, CEO of attracTV. attracTV is a Kaltura Technology Partner and the first vidget (video widget) platform – Whether it’s social viewing, commercial transactions, searching for program-related information or any other interactive content, vidgets give publishers, advertisers and developers tools to engage viewers while they watch a video, and all these activities are tracked, monitored and analyzed.

There is no doubt that video has become a significant part of the world of online business. Online video viewing in general and Internet TV in particular are increasing dramatically. Top-of-the-line network content, together with live sporting events, concerts, etc. are bringing millions of people to spend more and more time viewing programs on their personal computers and mobile devices. Substantial resources are being poured into this effort. Audience growth has jumped as viewers have come to appreciate the flexibility of a high-quality, television-like viewing experience.
Somewhere along the line, we have overlooked the fact that these viewers are seasoned Internet users who are not satisfied with a static viewing experience.
Introducing the attracTV vidgets platform. This new integration connects publishers’ vidgets account at attracTV with their Kaltura players and videos. In addition, developers can develop vidgets on top of attracTV’s platform and make them available to publishers.

What is attracTV?
Here is a short video that gives the highlights –
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How does the installation work?
attracTV is a self service, hosted platform of applications (Currently Flash, HTML5 coming soon). Thanks to the integration between Kaltura and attracTV, the new plug-in allows the rendering of vidgets on top of the video inside the Kaltura player, as defined in the publisher’s attracTV account. In order to install the plug-in, all you need to do is follow these steps:

1. Open an account at attracTV
2. Select Kaltura as the media player
3. Copy and paste the generated embed code to the KMC or the config.xml file associated with your player

Voilà! You now have the vidgets plug-in associated with your Kaltura player. Now you can access your account at attracTV to add, change, monitor and even develop your own vidgets.
This short guide that explains more deeply how the installation works:
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[/kml_flashembed]
For more detailed information about adding vidgets to your Kaltura based videos, please refer to this Kaltura Exchange Partner page to learn more about the various solutions. For technical questions, please don’t hesitate to contact the attracTV support.
Stay tuned for more exciting vidgets!